Video for Advertising

This course is designed for creators and videographers who want to gain real-world experience in producing impactful commercial videos. Practical, collaborative, and strategically oriented, the program teaches you how to transform ideas into visual content that connects with audiences and supports brand objectives.

Led by a skilled instructor with deep expertise in commercial filmmaking and brand storytelling, this course offers a unique opportunity to participate in one collective advertising project, a hands-on production experience that mirrors real industry workflows. 

Together, students will collaborate on concept development, directing, filming, and post-production, gaining the privilege of working as a unified creative team.

What You Will Learn

• Develop clear, brand-aligned concepts for advertising videos

• Understand audience psychology and how to tailor visuals for impact

• Apply essential shooting techniques: lighting, framing, movement, and sound

• Direct scenes and guide talent for authentic, effective performances

• Build efficient editing workflows for commercial content: pacing, transitions, color, and sound

• Collaborate on a professional-level collective advertising project

By the End of this course, you will walk away with a completed collective advertising video, a valuable portfolio piece that showcases teamwork, creativity, and industry-aligned execution. This program equips you with the essential tools to produce strong, engaging content that reaches audiences and strengthens brand presence.

Additional Opportunities at FAPA:

FAPA offers a wide range of certified training and Ministry-accredited Diplomas in Photography,

Videography, Digital Marketing, and Editing.

Get in touch with us to explore your options